Suvasa, a twenty-year-old Jaipur-based apparel and furnishing brand run by husband-and-wife. The essence of Suvasa’s creations is block-printed apparel and furnishing. All designing and manufacturing are done in-house in its factory and design studio at Jaipur.
Suvasa’s product line includes kurtas, pants, dupattas, saris, and tunics. The furnishing range has cotton quilts, bedcovers, cushions, table linen, all in block printing. They even have house accessories like towels, lampshades, cloth bags, children's bedding, and soft toys.
The company has ten outlets at present within India with further plans of expanding. Currently, the showrooms are in Jaipur, Delhi, Gurugram, Noida, Chandigarh, Bengaluru, Mumbai, and Hyderabad. Please check the locations on the home page.
Having a strong offline presence, Suvasa wanted to strengthen its reach via digitization and wanted to generate more revenue from online platforms.
Before partnering with us, Suvasa was unsure about how to enhance its brand presence online. Earlier, they had tried running ads o Facebook, but it did not bore a favorable response. Their website was not optimized and lacked Facebook pixels.
💰 Amount Invested: 1,00,000 INR
📈 Sales Generated through Ads: 11,36,550 INR
🙌🏻 Total Purchases through Ads: 193
👯 Number of People Reached: 2,15,002
💡 Number of Impressions: 4,40,831
🔗 Number of Link Clicks: 14,264
🤑 Thus, Return on Amount Invested: 47.11x (Average)
This is the first time for Suvasa to run their ads over Facebook and Instagram and they received sales of over 11 Lakhs, which is insane on comparing to the amount invested.
Our takeaways and suggestion from this campaign would be to Test everything. From the objectives to the conversions optimizations to the unlimited permutations of audiences.