How Dabur generated 10m+ Impressions from Meme Marketing? πŸ’‘

πŸ’­ What is the Brand all about?

Dabur India Ltd is one of India’s leading FMCG Companies with Revenues of over Rs 7,680 Crore & Market Capitalisation of over Rs 48,800 Crore.

Building on a legacy of quality and experience of over 133 years, Dabur is today India’s Most Trusted Name and the World’s Largest Ayurvedic and Natural Health Care Company.

πŸ₯² What problem did they face?

  • To create do-good salience on Dabur Honey through Instagram.
  • Reach out to masses to create brand awareness
  • To design content distribution campaign

πŸ”Ž How we Ideated around a solution?

  • Designing creatives in order to create a high engagement ratio
  • Distribution of content at right time and right channels
  • Brand awareness will ultimately enhance the authenticity of Dabur honey and will create more users

πŸ›  What was the Final Solution?

  • Reach the target audience through Instagram with the help of top leading pages.
  • Content to be curated according to current social media trends.

πŸ“ˆ Campaign Insights

πŸ‘ Likes: 1,77,712 (1.7 Lacs)

πŸ“ˆ Story Polls: 2,33,117 (2.3 Lacs)

πŸ‘― Reach: 42,51,337 (4.2M)

♐ Comments (Relevant): 250

🀝 Shares: 21,601

πŸ’‘ Saves: 30,355

πŸ… Overview & Closing Thoughts

The campaign was a hit. People resonated with the content of Dabur and Dabur was successful in creating a do-good salience on Instagram.

The campaign generated 4,64,397 (4.6 Lacs) of Engagement and 42,51,337 (4.2M) Impressions.

Runs on Unicorn Platform